Framery

About

Framery is a Finnish manufacturer of soundproof office pods, phone booths and meeting pods designed to address noise and privacy problems in open-plan workplaces. The company is headquartered in Tampere, Finland, where the majority of its workforce is based, and it sells its products to offices in more than 100 countries. Framery was founded in 2010 by Samu Hällfors and Vesa-Matti Marjamäki. The origin story is tied directly to the frustrations of working in a noisy open office. According to the company's own account, Hällfors asked his manager to take phone calls elsewhere, and the manager replied, "Well, buy me a phone booth." No suitable commercial product existed at the time, so the founders built one. Their first prototype, assembled in a garage and nicknamed "Pömpeli," became the basis for what the company describes as the first commercial office phone booth. From that single product, Framery developed a category of acoustic furniture now widely referred to as the office pod. The company specialises in freestanding, soundproof enclosures rather than fixed construction. Its range spans single-person office phone booths intended for calls and video meetings, larger meeting pods that seat small groups, and self-contained meeting rooms for teams. These units are designed to be installed within existing office floor plates without permanent building work, allowing organisations to add private, acoustically isolated space to open-plan environments. Framery's products centre on acoustic engineering. The pods use sound-insulating wall construction, sealed doors and dedicated ventilation systems so that occupants can hold conversations without disturbing surrounding workers, and without being overheard. More recent models add what the company calls smart features, including video-optimised lighting, adaptive ventilation, occupancy sensing and connectivity that integrates pods with workplace booking and management software. Several products illustrate the range. The original Framery O was a one-person booth aimed at private calls and video conferences, while the Framery Q and the larger Framery 2Q served as meeting pods for groups of roughly one to six people. These earlier models were phased out in 2024 as the company moved to a redesigned, technology-equipped line. The current Framery One is a smart one-person pod optimised for video calls and focused individual work. The Framery Four is a soundproof meeting pod for up to four people, and the Framery Six is a soundproof meeting room for teams of up to six. The intended market is the modern office, particularly open-plan and activity-based workplaces where acoustic privacy is otherwise difficult to provide. Framery positions its soundproof pods as a way to give knowledge workers quiet space for calls, video meetings and concentration within shared floors. The company reports that its customers include a large share of major global corporations, and it has cited use by well-known technology and consumer brands. Framery's ownership has changed substantially since its founding. The business was initially built by its founders with early support from Finnish innovation funding and angel investors. In 2018, the private equity firm Vaaka Partners acquired a controlling interest to support international expansion. In late 2025, Framery Group Plc carried out an initial public offering and listed its shares on Nasdaq Helsinki, with trading beginning in December 2025. Following the listing, the company is publicly traded, while Vaaka Partners remains among its largest shareholders. The company operates internationally, with its design, engineering and a large part of its manufacturing connected to its Tampere base, and a sales and showroom presence in multiple markets. Within the broader furniture and workplace-interiors sector, Framery is associated specifically with the office phone booth and the soundproof pod, the product category it helped establish and continues to develop through successive generations of acoustic and smart-office technology.