Flexsteel

About

Flexsteel is an American furniture manufacturer based in Dubuque, Iowa, producing upholstered and wood furniture for residential use as well as for recreational-vehicle, hospitality, healthcare and office markets. It is one of the longer-established furniture companies in the United States and is publicly traded. The company is particularly associated with a proprietary steel seating spring that gives the brand its name. The company's history traces back to 1893, with origins in a furniture business that was based in Minneapolis, Minnesota, before relocating its operations to Dubuque, Iowa, in 1936. A defining element of the brand is the "blue steel spring," a riveted steel seat spring adopted in the 1930s; the spring system, and the Flexsteel Spring company associated with it, gave the modern company its name and became central to its marketing around durability. Flexsteel became a publicly traded company in 1969, listed on the Nasdaq exchange under the ticker FLXS. Over the following decades it expanded its manufacturing and broadened its range beyond residential upholstery into additional markets, including furniture for recreational vehicles and for commercial and institutional settings. The company's product range covers upholstered seating such as sofas, recliners and chairs, along with wood furniture, and it has historically emphasised construction quality and durability, with the blue steel spring as a recurring point of reference. Its furniture spans classic and contemporary American styles aimed at a broad market. Flexsteel sells through furniture retailers and dealers as well as serving contract and recreational-vehicle manufacturers, and it operates as a designer, manufacturer and marketer across these segments. As a long-established, publicly traded American furniture company, Flexsteel combines a heritage dating to the late nineteenth century with a product line built around durable upholstered and wood furniture.